Relay infrastructure for product email

Email enters.Your product responds.

RelayIt gives product teams a programmable pipe for email observability and action. Watch messages move, turn them into events, and send the right context to your APIs, webhooks, or agents.

Observe the flow

Every message becomes a clear event.

Trigger action

Route handoffs to APIs, webhooks, and agents.

Keep control

Replay, inspect, and recover from one place.

Relay

Webhook pipeline

Live

Events from the relay pipe, ready for your product to inspect, replay, or act on.

API key

rl_live_8A2Q

Webhook

Enabled

Relay events

48 / 7d

Destination

Webhook endpoint

Enabled

https://api.northline.app/relay

InboundForwardedFailed

Inbound received

agents.northline.app

Delivered

Reply forwarded

api.northline.app

Delivered

Processing failed

api.northline.app

Retrying

Platform

A control plane for email in motion.

RelayIt manages the email relay path with Mailgun under the hood, then gives your product the layer it needs: identities, events, webhooks, replay, and a clear view of every handoff.

Relay identities

2 active identities

Add identity

support

replies@northline.app

Default reply

agent-triage

agents@northline.app

Custom

Destination emails

Verified inboxes for handoffs and review.

2 verified

Static sample from the Relay identities screen

Relay identities

Create routing identities for every workflow. Keep the real inbox private.

Workflow

From email flow to product action.

Step 01

Create the path

Set the relay identities and destinations that make each product workflow observable.

Step 02

Connect your logic

Point the relay pipe at your API, webhook worker, or agent endpoint. Choose the events that matter.

Step 03

Act on the flow

Review threads. Watch relay health. Replay missed events. Trigger the next action.

API sketch

POST /v1/relay-events

{

"identity": "support",

"destination": "https://api.company.com/relay",

"events": ["INBOUND_RECEIVED"]

}

Response

webhook destination enabled

Agent workflows

AI support triage

Observe inbound messages, hand context to an agent, and route the result through a trusted identity.

Internal APIs

Customer operations

Turn relayed replies into events that update tickets, notify teams, and enrich records.

Product workflows

Marketplace messaging

Keep both sides private while your product observes and controls the conversation.

Pricing

Start with the pipe. Scale with the flow.

RelayIt is priced around what passes through the relay: observed messages, webhook delivery, event history, and the controls your team needs around them.

Free

$0

No credit card required

A simple way to try the relay layer with managed routing.

Open workspace

Managed relayit.sh domain

1 admin seat

7 days of audit history

10 AI credits included (coming soon)

100 emails each week

Recommended

Scale

Pricing available on request

per month

Your first production relay loop for real product traffic.

1 custom relay domain

1 admin plus unlimited members

Standard support

1 month of audit history

500 AI credits included (coming soon)

100 emails per day

Team

Pricing available on request

per month

More observed flow, more history, and more room for teams and agents.

1 custom relay domain

Unlimited admins and members

Priority support

3 months of audit history

3,000 AI credits included (coming soon)

1,000 emails per day

Enterprise

Pricing available on request

volume-based rollout

Designed for multi-brand, high-volume, and regulated relay programs.

Multiple custom relay domains

Unlimited admins and members

Priority support and architecture review

Extended audit retention

Custom AI credit allocation (coming soon)

Custom email throughput and SLA planning

Ready to ship

Add the missing relay layer.

Add observability, routing, replay, and action hooks for the APIs, webhooks, and agents behind your product.